These typefaces were chosen to reflect the attitude of our institution: Our branded fonts are Acumin Pro Extra Condensed Bold for headlines only and Helvetica Neue LT Std (also labeled Neue Helvetica). Too many variations can be hard to read and difficult to navigate. A menu of typefaces has been selected to coordinate with the Official Ball State University Beneficence Mark.īe aware that every typeface variation-from font selection to weight to stylizing (italic, bold), to color to point size-adds a layer of emphasis. Typography is a powerful tool in the development of a visual presence-giving a cue that our communications are coming from the same place. Part of the visual language of Ball State University is communicated through the use of type.